‘5’ Google Advertising Tactics To Increase ROI in 2019!

Google developed an online advertising platform, known as Google Ads, for promoting business in the market. This platform enables businesses to create and run ads across the web, making them discoverable to their customers when they are looking for specific product and services. It runs on Pay-Per-Click (PPC) advertising, where the owners have to pay every time a visitor clicks on the ad. These ads are related to service offerings, product listings, video content, and mobile applications.

By running ads through Google Ads, the advertisers can generate more leads and revenue of a business. But the proper and right tactics and strategies are necessary for this. These tactics include ad extensions, bid strategy, geotargeting, etc. With the help of these proper actions and a little more investment at the right time, the advertising agencies of Riyadh will help to attract more customers, make more sales and increase the ROI of his/her business.

Here we will explain these tactics in details: 

1. Optimize Ad Extensions 

2. Negative Keywords 

3. Bid Strategy 

4. Geotargeting 

5. Call Only Campaigns

Optimize Ad Extensions 

By implementing and optimizing the ad extensions, it will provide an immediate impact on increasing the ROI. An ad extension will attract the attention of customers when they find relevant and useful information. Make use of those words that can easily drive the customers to your page and services. These ad extensions include the information like telephone numbers, additional links from your website, seller reviews.  

Enable those extensions that make sense for your business because extensions make the ads more useful and engaging to users, which allow them to click on your ad. It is necessary to make your extensions as relevant and high quality as possible as they are based on previous performance, user context, and the available space. It is also recommended that add at least 4 site link extensions per ad group. The more targeted you get, the better your ad rank and higher will be ROI.

Stuff Negative Keywords 

Negative keywords help to determine, what to approach and what to not. These keywords help you to focus on those keywords that matter to customers. It also helps to exclude search terms in your campaign, which are irrelevant or not needed to be shown to your customers. In addition, add negative keywords to Search and Display Network campaigns in order to avoid targeting sites that contain those terms. By correctly implementing the negative keywords, you will save you money, increase the relevancy of your audience and improve your click-through rates. 

The examples of negative keywords are free, sale, cheap, and more. The better targeting will put your ad in front of interested users, which, in turn, will increase the return on investment (ROI). When generating ads, review the list of keywords associated with the campaign and eliminate irrelevant or too-broad keywords and mark them as negative keywords.  

Adopt a Right Bid Strategy 

A right bid strategy stated that choose those keywords that are highly competitive but have low price. In a competitive industry, having stronger bids will put your ads at first and in front of interested customers. Google Ads offers different types of strategies in different campaigns. It all depends on which networks your campaign is targeting, and whether you want to focus on getting clicks, impressions, conversions, or views. 

You can edit your bid for individual keywords and for an entire ad group. Editing your bids depend on how your campaign influence the amount of traffic your ads receive and the total return-on-investment (ROI) you generate. By identifying the ads, you can raise the amount to rank your advertisement on first page. Once you land on the first page, you can improve the quality score.

Geo-targeting 

Geo-targeting uses the visitors’ IP, GPS and Wi-Fi data to find their ideal locations. It includes country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria. You can also use the local area ad extensions to maximize visibility. 

In order to target a particular geographical location, you can also exclude areas you do not want to target in your campaign. It determines the geolocation of a visitor and delivers different content to that visitor based on their location.

Call Only Campaigns 

By adding the call only extensions on ads will definitely benefit you with quick inquiries and sales opportunities. This is useful for service-based businesses. It will allow your customers to make a direct call for asking any query.  

Conclusion 

The advertising agencies of Saudi Arabia have highly-skilled professionals who can successfully generate the Google Ads campaigns for your site to increase sales. Once you adopt these tactics, your business will effectively generate high sales, plus return-on-investment (ROI). In order to optimize the campaigns, every business needs clicks. Therefore, create a campaign on Google Ads and optimize your CTR and improve your click-through rate. 

‘5’ Reasons for Building Corporate Video Production Strategy!

Video production strategy becomes popular from the past few years. Many organizations are shifting their attention from expensive traditional print campaigns and billboards to the more powerful and high impact corporate videos. A video marketing strategy provides numerous advantages to large and small enterprises. It helps to improve customer awareness, create interest in a product or service, and improve sales.

Moreover, the video production strategy is an effective way to communicate with your audience directly. By creating amazing and high-quality video content, the business owners can spread their message throughout the world in different ways. Therefore, these videos are used for marketing, entertainment and even training to drive purchases.

Video production in Jeddah is available on a budget, which helps to build the online presence of any business. However, here are some important reasons for building a corporate video production strategy.

Table of Content: 

• Generate High ROI 
• Boost Conversions & Sales 
• Have Versatility & Longevity 
• Spread out the Message Across 
• Build Customer Loyalty

Generate High ROI 

83% of businesses have remarked that videos provide a good and high return on investment (ROI). With the emergence of YouTube, which is the 2nd largest search engine, organizations can create high-quality videos with amazing content. It provides a viable platform for a corporation to interact with their audience and promote their products and services among them. Therefore, video marketing becomes a useful strategy to generate high revenue. But, a less attractive video can enable the users to press the back button if it does not explain the product or service clearly enough. So, use the video production strategy to market the business online.

High Durability & Flexibility

Corporate videos are very flexible and have a long life to communicate with people. Companies are creating videos of gadgets, including phones, tablets, and personal computers. Additionally, with the development of technology, it becomes easy to share videos on different social media channels like Facebook, Twitter, Instagram, etc. When the organization posts their videos on such platforms, they can easily reach millions of people within the shortest time. Moreover, videos can be reused in different situations for promotions. Many organizations are adopting video production tips and services in regards to create a long-lasting impression in customers’ mind.

Boost Conversions & Sales 

Video marketing helps to make some money. By addition product video on landing pages, the business can increase sales by 80%. Generating such videos can lead directly to sales. According to some studies, 74% of people who watched product video subsequently makes a direct purchase. Therefore, it is necessary to craft your exciting videos now. Organizations need to design promotional and marketing videos to mimic the needs, mood, or taste of the audience. Videos have the ability to increase sales and conversions, plus create a unique brand.

Convey the Right Message Across 

Corporate videos consider both visual and audio elements, which effectively helps to spread a valuable and important message across the world. By creating high-quality content, the business owners can easily engage the users to purchase your products. In addition, audio-visual communications improve the ease of conveying the right information among a large number of customers. It also makes easier for people to retain the information.

This attribute is essential, as organizations can use corporate videos to deliver the right messages. If you create a great message with your video, a little promotion can grow your business consistently. Sharing videos with the right message on different social media channels can also help to make the online presence of a business. The more times a video is shared, liked, and commented upon on networks like YouTube, the more likely it comes up in search results and gains viral popularity.

Build Customer Loyalty 

Building trust is the foundation of conversions and sales. The whole concept of video marketing relies on trust and creating long-term relationships. By providing useful, interesting, and valuable information, people will make a direct purchase from your website. Amazing video content can easily engage and ignite the emotions of people, which results to build customer loyalty. YouTube has become the most powerful social media figure to promote your brand. Posting promotional videos related to your product or services on this channel can help to build trust. An effective video production strategy presents the products in a conversational form. It creates a sense of an individual approach to purchasing online.

Wrapping It Up! 

With the advent of technology, many companies are approaching the corporate video production strategy for increasing brand awareness and retention of information among customers. This is possible by creating attractive videos with high-quality content and adding visuals in it. The experts of video production in Riyadh are highly-skilled and educated to create an engaging video for their clients. Their amazing strategies helps the business to increase high overall revenue.

Pro Tips for Design a Cutting Edge Websites

Simple effects and techniques are the foundation of today’s digital and modern age designs. Complex effects, designs, and techniques are quite time-consuming and sometimes, won’t give you the desired output. Some of these effects and techniques can add plenty of depth to the overall website designing process. But, in actual fact, when used in the wrong place in the wrong manner, it does little more than distract prospective viewers from the project’s intended focus. So, in this blog post, we’ve selected some very simple & impressive design tips for cutting edge websites that can drastically improve the performance and appearance of your site. Let's discuss one by one. 

A Strategic Plan Layout:

The first thing you need to consider before designing a website is having a strategic plan that for what purpose you are designing a website and what you are expecting from it. Trying making a website without a plan would be like writing something without having any vision or mission in mind.

• Before you directly start dreaming about the video, photo galleries, and call-to-action buttons, you should ask yourself these a few important questions:

• What kind of website & brand image do you want to establish? 
  Just take a pen paper and start writing down adjectives that describe your website and brand image.

• Who is your site for? Think about your targeted audience. What will they want to find out from your website? 

• What kind of specification & features do you want on your website? These could be like newsletter/email sign-up or based on social media click-through buttons. 

• What type of success level you are expecting? Are you trying to generate more leads and sales? Promoting a brand, products, services worldwide? Or just doing it for a bit of fun and passion?

• Your website should reflect the answers to all these important questions. Asking these questions can help you avoid designing in the wrong direction. Apart from it, you should also conduct a through competitor research. 

• Analyze websites similar to yours. What you like the most and what you should consider on your website. 

• Get inspiration and implement it in your designing process as per the latest Web Design Trends. This is a primary pro tip for designing a cutting-edge website.

Website Engagement

Once you have a strategic plan for your website, the next thing you have to work on it is how to make it more engaging. Do you have any ideas that there are certain elements on your website that can destroy the engagement of your website by ruining the value and message you're trying to convey? Long content paragraphs, complicated animations, stock images are just a few factors of this bucket. So, with the targeted audience in mind, you need to build a first impression that gets the main points across. This should only be done with short, unique, and powerful sections of content and quality images sectioned off by a concise header.

Some words that you should avoid while posting content on your website is:

• Next generation
• Easy to use
• Groundbreaking 
• Best-of-breed
• Flexible
• Scalable
• Mission critical

These all words have already used by thousands of companies and don’t make your content any more appealing or eye-catchy.

Navigation:

Navigation is the primary key while designing a website. It essentially the map you add on your website displays the core places where users can visit. There's nothing worse and irritating for a user than a website with a disorganized & confusing navigation interface. So, improve your website's navigation keeping in mind that visitors can easily find what they're looking for. If users cannot find what they're looking for, they have no reason to stay on your site for long. They will instantly switch and find a competitor that offers them a better user experience.

Testing:

Evaluating conversion rate, how far the visitor scroll, and where the user is clicking are crucial factors that reveal your website is performing the way you want or not. If you have a website with tons of pages to go through, chances might be you find a problem with pages, especially on older landing pages. Minor changes like button colors, appealing headers, or adding unique sentences in your landing pages can make incredible differences in the performance.  You should also look out for the Web Design Trends in the market. 

But rather than changing them on their way, when you don't have any idea about what to change, you should never do it on your own. You can use tools like A/B tests, multivariate tests, heat maps to analyze what users are doing. Each and every test can reveal you a variety of data that identifies why visitors are interacting with your website pages in particular ways.

Get Found Everywhere:

It is for sure, if you’ve decided to make a website then you definitely have some goals. Whether you want to spread your business all over the world or to attract more leads to achieve better ROI. Well, if you want to spread your business all across the world and want to strengthen its online web presence then you need to create a website that can get found everywhere it needs to be. This process generally starts by implementing an SEO strategy that focuses on the essential search terms like buyer personas and audience high demand. 

It includes creating content that's relevant to the needs of your visitors. Videos, blog posts, articles, guest blogging, microblogging, and e-books can beat the competitions well. To work on this, identify the proper keywords first that your targeted audience is searching for. Once you do it properly, you will see better results.

Still Waiting?

To take your website to the next design level, experiment some of the freshest Web Design Trends. Keep an artistic eye on your competitor's profile and never be afraid to learn from new things. Follow the above steps in our guide and, instead of stinking like a busted refrigerator, you’ll have a cool, appealing, and fresh-looking website. If you are looking for more ideas and tips to design a website like a pro in Kuwait location, then you should consult your queries with the best web design company in Kuwait. It will not only give you the tips but also help you achieve better results than you ever thought. 

How Does A Creative Logo Design help in Business Branding?

Branding is an important marketing practice for every business, which makes a memorable impression in consumers’ mind. In addition, it also allows the customers to identify with the kind of business the company is doing. Business branding involves creating a unique name, symbol, design and image of a product that is easy to identify and remember.

A memorable and unique logo is the most visible element in business branding. It creates a distinct company image and helps the customers to understand what you offer and how you are different. Overall, it represents the values and attributes of a business in the market and public.

By creating a logo with the appropriate choice of colours and design and then promoting it across all advertising media channels (like social media, TV, radio, etc), you are branding your company. This way the consumers will know about your brand and react emphatically to see what is inside your product. But how a creative logo helps in business branding. Here we will explain this thing in detail:

Reveals your Brand Identity 

Logos are the most effective branding tool to build and create a unique brand identity in the market. Imprinting a creatively designed logo on your products, cards, and on an official website will convey your business message in an impressive way around the world. It tells the world who you are, what services you are providing, and what benefits you are offering your customers. This thing further helps to build a strong persona for your business. A quite natural and qualitative logos are usually the strongest way to build a strong identity for your brand.

Improve Brand Awareness

A logo is the first thing that reminds about any business, its brans and services. Therefore, having a strong and noteworthy logo will help you to stand among the competitors. Logo's colour and composition is a tagline. Adding a tagline or slogan along with your logo will make your brand more memorable. It will also highlight your products and services more effectively. A creative logo always has a brand recall value, which allows consumers to recognize your brand immediately.

Generate New Customers 

Generally, creating a strong logo of your company leaves a positive impression amongst consumers. People are easily get attracted to attractive colours and interesting designs. Therefore, an appropriate choice of colours and attritive slogans are important for attracting new customers.  Logos are specifically designed to draw interest and pique the curiosity of your potential customers in order to prompt them to purchase your product. Many business owners use high-quality logos to draw the attention of customers searching for a particular product.

Creates Memorable Impression 

A study has been proven that people memorize images rather than words. A creative logo design is the point of identifications as they are a symbol that customers use to recognize your brand. Logos involves a colour, design, symbol and name of a company that triggers positive recall about your brand. It is aesthetically a pleasing element that creates a memorable impression in the client’s mind.

Facilitate Brand Loyalty 

Brand loyalty is necessary and needs of every business. A familiar and recognizable logo will go a long way toward building brand loyalty. A bright, distinctive, and interesting enough are memorable. The ultimate purpose of designing a logo is to create brand loyalty. If a customer is satisfied with a company’s product or service, then he/she will stay in touch with your brand, which automatically increases the business branding.

Distinguish you from the Competition 

Logos tell consumers why your business is unique from others. A well- designed logo explains everything from the company’s background to its aim and objectives through the right icon or proper font. Therefore, logos are worthy to convey messages about your business values. A professionally created logos have the ability to grab the attention of the consumers. These symbols represent particular industries product and services.

Deliver a Strong & Valuable Message 

A talented logo designer helps to deliver the right message among customers by creating an artful representation of your brand. By hiring professional graphic designers, a business owner can create an image that conveys the meaning attached to the brand. When it comes to logos, everything matters like font size, colour, icon, layout, and design in regards to spreading a useful message among a group of customers. A valuable and meaningful message will provide a unique shape in the customer’s eye.

Overall Takeaways 

When it comes to promoting your company’s brand, products or services, business logo design become a handy tool. With the unique design and appropriate choice of colours, a logo can grab the attention of customers easily. These creative logo designs are helpful in business branding. The branding agency of Saudi Arabia has professional that helps its clients to generate a qualitative logo design for their business.