‘5’ Local Branding Strategies to Reach out More Customers & Clients!

Targeting local customers need a huge focus to shape your business outcomes and development. The key ways to target and acquire more customers are to adopt a solid understanding of the local market and valuable branding strategy. As a business marketer, you have to check how yours potentially clients and customers are geographically searching for you. The local branding strategy helps to determine where your potential clients are, and where they are finding your services online.

Branding often meant a good logo design, a custom name, a catchy slogan, and a combination of attractive visuals. Beyond this, it cultivates a strong brand message that resonates with your target audience. Therefore, market research and brand messaging are necessary to reach out to more local customers and clients. The branding agency of Bahrain provides such services at an affordable price. So, go through their following steps and create a local branding strategy to attract more traffic: 

Carry Out a Local Market Research 

The first key step is to understand your local market and determine what they actually want. While surveying your target audience, you need to think about some questions to build a strong local business structure and goals. These are: 

• In which geographical area do you serve? 
• How far are people willing to physically travel to get your services? 
• How large is your local market? 
• How many competitors do you have?  
• What are the unique selling points of your competitors? 

By answering these questions, you can conduct local market research. Understanding your audience is the best way to create a branding strategy that resonates with them. For this, you need to create a profile of your ideal client. It will help you to know who they are, what they want, and where they are looking for your services. By creating a buyers’ persona like their name, age, profession, hobbies, interests, and more, you can reach the customers easily.  

Attend Local Events 

Attending various local networking events will help to build strong human connections. It is highly effective to spread words about your brand among the attendees. By building those strategic partnerships, you can easily advertise your brand in the market. With the introduction, sharing interests, or offering promotional products, they may turn into your potential clients. If you are planning to offer promotional gifts, then it is recommended that choose the quality and branded products. Everyone loves free gifts. When they see them, it will allow them to remind about your brand again and again, which will give a huge benefit to your brand and attract more customers. 

Share Qualitative & Targeted Content of Social Media 

Nowadays, everyone is on different social media platforms like Facebook, Instagram, Twitter, etc. By creating a valuable and unique content according to your targeted audience, it will help you to grab the attention of the customers. Spreading a brand message through these channels is a convenient way to spread words about your brand. Therefore, focus on informative, accurate, relevant, tone, stylist, and engaging content. The social media branding strategies include sharing infographics, a blog post with the caption, posting memes, plus and public opinions to grab the attention of the audience. Moreover, video content is also a worthy approach to target customers. Therefore, post what the users want to see to keep them coming back again and again. 

Create a Strong Brand Message 

Creating an attractive brand message will encourage the audience to make a purchase of products of your brand. A brand message includes: 

• What do you stand for? 
• What makes you better than your competitors? 
• Is your audience looking for professionalism?  
• What benefits do your services provide? 
• What actions do you want people to take when they see your brand? 

Addressing these points will always help you to reach the right audience with the right message in the right way at the right time. While creating a brand message or tagline, you need to put your audience front and center.  

Implement Local SEO 

Local SEO is incredibly effective to market your local business online. It helps businesses to promote their products and services among local customers at the same time when they are looking for them online. One of the best approaches to generate generous and targeted traffic to your website. This is done through the use of localized keywords, local citations, and link building. The local SEO includes mobile-friendly and attractive website design, fast-load speed, on-page SEO on localizing keywords, optimize Google My Business page, post localize content, link-building, etc. It is the practice of increasing the search visibility of local businesses. Therefore, stay focused on what your local market wants and what they are searching for in search engines. 

Wrapping Up! 

The above-mentioned local branding strategies will help you to increase the traffic of your local business. But it needs a solid understanding of what your local market wants and where they are searching for the services. Without market research and strong brand message, it can become difficult to approach the customers and clients of the local market. The experts of a branding agency in Riyadh are highly skilled and offer various methods to attain the customers. So, work on these and keep your customers comic back for more.  

‘5’ Google Advertising Tactics To Increase ROI in 2019!

Google developed an online advertising platform, known as Google Ads, for promoting business in the market. This platform enables businesses to create and run ads across the web, making them discoverable to their customers when they are looking for specific product and services. It runs on Pay-Per-Click (PPC) advertising, where the owners have to pay every time a visitor clicks on the ad. These ads are related to service offerings, product listings, video content, and mobile applications.

By running ads through Google Ads, the advertisers can generate more leads and revenue of a business. But the proper and right tactics and strategies are necessary for this. These tactics include ad extensions, bid strategy, geotargeting, etc. With the help of these proper actions and a little more investment at the right time, the advertising agencies of Riyadh will help to attract more customers, make more sales and increase the ROI of his/her business.

Here we will explain these tactics in details: 

1. Optimize Ad Extensions 

2. Negative Keywords 

3. Bid Strategy 

4. Geotargeting 

5. Call Only Campaigns

Optimize Ad Extensions 

By implementing and optimizing the ad extensions, it will provide an immediate impact on increasing the ROI. An ad extension will attract the attention of customers when they find relevant and useful information. Make use of those words that can easily drive the customers to your page and services. These ad extensions include the information like telephone numbers, additional links from your website, seller reviews.  

Enable those extensions that make sense for your business because extensions make the ads more useful and engaging to users, which allow them to click on your ad. It is necessary to make your extensions as relevant and high quality as possible as they are based on previous performance, user context, and the available space. It is also recommended that add at least 4 site link extensions per ad group. The more targeted you get, the better your ad rank and higher will be ROI.

Stuff Negative Keywords 

Negative keywords help to determine, what to approach and what to not. These keywords help you to focus on those keywords that matter to customers. It also helps to exclude search terms in your campaign, which are irrelevant or not needed to be shown to your customers. In addition, add negative keywords to Search and Display Network campaigns in order to avoid targeting sites that contain those terms. By correctly implementing the negative keywords, you will save you money, increase the relevancy of your audience and improve your click-through rates. 

The examples of negative keywords are free, sale, cheap, and more. The better targeting will put your ad in front of interested users, which, in turn, will increase the return on investment (ROI). When generating ads, review the list of keywords associated with the campaign and eliminate irrelevant or too-broad keywords and mark them as negative keywords.  

Adopt a Right Bid Strategy 

A right bid strategy stated that choose those keywords that are highly competitive but have low price. In a competitive industry, having stronger bids will put your ads at first and in front of interested customers. Google Ads offers different types of strategies in different campaigns. It all depends on which networks your campaign is targeting, and whether you want to focus on getting clicks, impressions, conversions, or views. 

You can edit your bid for individual keywords and for an entire ad group. Editing your bids depend on how your campaign influence the amount of traffic your ads receive and the total return-on-investment (ROI) you generate. By identifying the ads, you can raise the amount to rank your advertisement on first page. Once you land on the first page, you can improve the quality score.

Geo-targeting 

Geo-targeting uses the visitors’ IP, GPS and Wi-Fi data to find their ideal locations. It includes country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria. You can also use the local area ad extensions to maximize visibility. 

In order to target a particular geographical location, you can also exclude areas you do not want to target in your campaign. It determines the geolocation of a visitor and delivers different content to that visitor based on their location.

Call Only Campaigns 

By adding the call only extensions on ads will definitely benefit you with quick inquiries and sales opportunities. This is useful for service-based businesses. It will allow your customers to make a direct call for asking any query.  

Conclusion 

The advertising agencies of Saudi Arabia have highly-skilled professionals who can successfully generate the Google Ads campaigns for your site to increase sales. Once you adopt these tactics, your business will effectively generate high sales, plus return-on-investment (ROI). In order to optimize the campaigns, every business needs clicks. Therefore, create a campaign on Google Ads and optimize your CTR and improve your click-through rate. 

How Does A Creative Logo Design help in Business Branding?

Branding is an important marketing practice for every business, which makes a memorable impression in consumers’ mind. In addition, it also allows the customers to identify with the kind of business the company is doing. Business branding involves creating a unique name, symbol, design and image of a product that is easy to identify and remember.

A memorable and unique logo is the most visible element in business branding. It creates a distinct company image and helps the customers to understand what you offer and how you are different. Overall, it represents the values and attributes of a business in the market and public.

By creating a logo with the appropriate choice of colours and design and then promoting it across all advertising media channels (like social media, TV, radio, etc), you are branding your company. This way the consumers will know about your brand and react emphatically to see what is inside your product. But how a creative logo helps in business branding. Here we will explain this thing in detail:

Reveals your Brand Identity 

Logos are the most effective branding tool to build and create a unique brand identity in the market. Imprinting a creatively designed logo on your products, cards, and on an official website will convey your business message in an impressive way around the world. It tells the world who you are, what services you are providing, and what benefits you are offering your customers. This thing further helps to build a strong persona for your business. A quite natural and qualitative logos are usually the strongest way to build a strong identity for your brand.

Improve Brand Awareness

A logo is the first thing that reminds about any business, its brans and services. Therefore, having a strong and noteworthy logo will help you to stand among the competitors. Logo's colour and composition is a tagline. Adding a tagline or slogan along with your logo will make your brand more memorable. It will also highlight your products and services more effectively. A creative logo always has a brand recall value, which allows consumers to recognize your brand immediately.

Generate New Customers 

Generally, creating a strong logo of your company leaves a positive impression amongst consumers. People are easily get attracted to attractive colours and interesting designs. Therefore, an appropriate choice of colours and attritive slogans are important for attracting new customers.  Logos are specifically designed to draw interest and pique the curiosity of your potential customers in order to prompt them to purchase your product. Many business owners use high-quality logos to draw the attention of customers searching for a particular product.

Creates Memorable Impression 

A study has been proven that people memorize images rather than words. A creative logo design is the point of identifications as they are a symbol that customers use to recognize your brand. Logos involves a colour, design, symbol and name of a company that triggers positive recall about your brand. It is aesthetically a pleasing element that creates a memorable impression in the client’s mind.

Facilitate Brand Loyalty 

Brand loyalty is necessary and needs of every business. A familiar and recognizable logo will go a long way toward building brand loyalty. A bright, distinctive, and interesting enough are memorable. The ultimate purpose of designing a logo is to create brand loyalty. If a customer is satisfied with a company’s product or service, then he/she will stay in touch with your brand, which automatically increases the business branding.

Distinguish you from the Competition 

Logos tell consumers why your business is unique from others. A well- designed logo explains everything from the company’s background to its aim and objectives through the right icon or proper font. Therefore, logos are worthy to convey messages about your business values. A professionally created logos have the ability to grab the attention of the consumers. These symbols represent particular industries product and services.

Deliver a Strong & Valuable Message 

A talented logo designer helps to deliver the right message among customers by creating an artful representation of your brand. By hiring professional graphic designers, a business owner can create an image that conveys the meaning attached to the brand. When it comes to logos, everything matters like font size, colour, icon, layout, and design in regards to spreading a useful message among a group of customers. A valuable and meaningful message will provide a unique shape in the customer’s eye.

Overall Takeaways 

When it comes to promoting your company’s brand, products or services, business logo design become a handy tool. With the unique design and appropriate choice of colours, a logo can grab the attention of customers easily. These creative logo designs are helpful in business branding. The branding agency of Saudi Arabia has professional that helps its clients to generate a qualitative logo design for their business.